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We Impact & Memuco at Chi Zhang “Camo Animal”

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On March 24th, 2014, We Impact teamed up with friend and partner Memuco to produce an engagement zone for pioneering fashion designer in Chi Zhang’s “Camo Animal” Collection during his China Fashion Week fashion show. Held in Galleries La Fayette’s underground parking lot the show featured specially designed air mask and a post-apocalyptic metal infrastructure, exuding Chi Zhang’s distinct personal style. We Impact was invited to design the venue’s sustainable zone as a way to embrace the designer’s call for environmental consciousness within the fashion industry. Together with Memuco, we created a beautiful installation of Memuco’s endangered animal paintings and infographics located between the catwalk and red carpet. The installation, made entirely from recycled materials, focused on three themes: silence, the jungle, and the sea. The art pieces attracted a lot of attention among guests and reinforced the entire show’s impactful message.


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